For Alaniz Marketing · 2026 WBENC National Conference - Salt Lake City

Alaniz Marketing's WBENC commitment meets EventBuilder's certified partnership.

Explore how our shared women-owned values can elevate your client event offerings.

Stay in touch about partnering with EventBuilder

75,000+

events delivered

ISO 27001

certified security posture

We've been studying Alaniz Marketing

Built around Alaniz Marketing's growth

At the 2026 WBENC National Conference in Salt Lake City, we recognize Alaniz Marketing's commitment as a certified Women-Owned Small Business. Your expertise in digital marketing, leveraging platforms like HubSpot and WordPress, positions you uniquely to deliver exceptional client outcomes.

Your G.U.A.R.D. Framework and Fractional CMO services demonstrate a sophisticated approach to client growth. As you expand, offering secure, enterprise-grade virtual and hybrid event capabilities can further enhance your comprehensive marketing and infrastructure solutions.

Tailored to Alaniz Marketing's key stakeholders

Principal (Founder and CEO)

Roxanne Alaniz

Strategic Growth Through Event Partnerships

The challenge

As Principal of a WBENC-certified small business, Roxanne must continuously expand service capabilities to meet diverse client needs, especially for virtual and hybrid events, while maintaining Alaniz Marketing's boutique quality and leveraging their HubSpot expertise.

How we help

EventBuilder's white-label partnership model allows Alaniz Marketing to offer comprehensive event services, leveraging our 75,000+ events of operational expertise without internal staffing overhead, complementing your Technology & Infrastructure services.

Proof: Alice Liang, CEO of SolarTech, chose EventBuilder for streamlined event management and Microsoft ecosystem integration, a key for partners.

Explore strategic partnership benefits →

Sr. Marketing Manager

Jennefer Sorce

Enhancing Client Events with Seamless Integration

The challenge

Jennefer executes complex marketing programs, including virtual events, that must integrate seamlessly with Alaniz Marketing's HubSpot workflows and WordPress implementations, delivering enterprise-grade registration intelligence for client lead generation.

How we help

Our Production & Live Event service handles event logistics and live moderation, while our Reporting & Content offering ensures clean data handoffs into Alaniz Marketing's HubSpot for streamlined marketing and CRM processes.

Proof: Mike Iem, Senior Program Manager at Microsoft, noted EventBuilder's excellent customer service and thorough answers for partner events.

Discover how we can enhance your events →

COO

Andrew Erickson

Scaling Service Quality and Operational Efficiency

The challenge

Andrew focuses on maintaining service quality and leveraging technology efficiently as Alaniz Marketing scales. Expanding into new service areas like high-stakes virtual and hybrid events requires robust, secure solutions that don't overextend internal resources or compromise their G.U.A.R.D. Framework.

How we help

Partnering with EventBuilder for our Production & Live Event and Registration & Compliance services provides scalable, high-quality event execution, allowing Alaniz Marketing to expand offerings without increasing internal technical burden.

Proof: Nicole Porter, Global Programs Engagement Leader at Microsoft, stated our team is 'absolutely incredible to work with' for critical programs.

Learn about partnership opportunities →

Trusted by Industry Leaders

EventBuilder has delivered over 75,000 events for organizations that cannot afford for an event to fail, including Microsoft.

“

We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time.

— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft

“

EventBuilder was one of the organizations that was more forward thinking than the other options we were considering. Not only did they integrate with Microsoft products, as we are a Microsoft shop, but the platform allowed for a very streamlined process to create and manage events.

— Alice Liang, CEO, SolarTech

Our Partnership Capabilities

Expand Alaniz Marketing's offerings with our secure, service-led event solutions.

Secure Registration

EventBuilder's Registration & Compliance offers advanced workflows, gating, and data control, integrating seamlessly with Alaniz Marketing's HubSpot.

Expert Live Production

Our Production & Live Event service provides human-led moderation and 24/5 support, ensuring flawless execution for your clients' high-stakes events.

Actionable Event Reporting

EventBuilder's Reporting & Content delivers KPI-based dashboards and custom data exports, enhancing Alaniz Marketing's ROI tracking and client insights.

Explore a Strategic Partnership with EventBuilder

As fellow WBENC-certified businesses, we invite Alaniz Marketing to stay connected. Fill out the form to receive tailored information on how we can collaborate to deliver exceptional client events.

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Let's stay connected

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