Alaniz Marketing's G.U.A.R.D. Framework for Healthcare Equity Deserves Enterprise-Grade Event Security

Your fractional CMO services help healthcare organizations build trust. EventBuilder's ISO 27001-certified event platform ensures their virtual summits and compliance training programs maintain that trust with zero security compromises.

Explore Strategic Partnership Opportunities

We've Been Studying Alaniz Marketing

Roxanne Alaniz built a women-owned small business that specializes in healthcare equity marketing through the G.U.A.R.D. Framework, leveraging HubSpot and WordPress implementations for organizations that need to navigate complex compliance landscapes. Your fractional CMO services help healthcare clients build sustainable growth strategies while maintaining the trust and transparency their patients require.

Your technology stack—HubSpot for automation, WP Engine for performance, n8n for workflow integration, and Muck Rack for media intelligence—positions you perfectly to serve regulated healthcare organizations that increasingly need virtual events to meet the same compliance and security standards their marketing operations demand.

As a WOSB-certified agency attending the 2026 WBENC National Conference in Salt Lake City, you understand how women-owned businesses can create powerful partnerships that open procurement doors neither could access alone. EventBuilder's WBENC, OMWBE, WOSB, and SBA certifications combined with your healthcare equity expertise creates a partnership that can serve enterprise healthcare clients requiring both marketing sophistication and event compliance.

Partnership Value for Your Key Teams

Roxanne Alaniz

Principal (Founder and CEO)

Partnership Challenge: Your healthcare equity marketing clients increasingly request virtual advisory boards, compliance training summits, and patient education webinars that require enterprise-grade security postures your current event tools cannot provide.

Joint Solution: EventBuilder's ISO 27001/27701 certification and Microsoft Teams-native platform allows you to offer healthcare clients event services that meet HIPAA and SOC 2 requirements while maintaining the G.U.A.R.D. Framework's trust-building approach.

Discuss White-Label Event Services

Jennefer Sorce

Sr. Marketing Manager

Integration Challenge: Your HubSpot workflows and WordPress implementations need event platforms that provide clean attendee data and behavioral tracking for healthcare clients' lead nurturing sequences without creating compliance gaps.

Joint Solution: EventBuilder's custom CRM exports and advanced registration workflows integrate seamlessly with your existing HubSpot implementations, providing the attendee segmentation and engagement data your healthcare clients need for compliant nurture campaigns.

Review HubSpot Integration Capabilities

Lesley Van De Mortel

Director Of Paid Media

Conversion Challenge: Your paid media campaigns for healthcare equity clients need high-conversion landing experiences like virtual events and webinars, but these must include sophisticated registration gating and attendee verification that justify higher media spend.

Joint Solution: EventBuilder's advanced registration workflows with domain-based gating, waitlist promotion logic, and behavioral email sequences create premium conversion experiences that improve campaign attribution and ROI for your healthcare equity campaigns.

Explore Event-Driven Media Optimization

Partnership Success Metrics

75,000+

Events delivered for Microsoft and enterprise clients requiring zero-failure execution

ISO 27001

& 27701 certified security posture for healthcare compliance requirements

180,000

Registrants reached in single partner education program with clean CRM data handoff

"EventBuilder was one of the organizations that was more forward thinking than the other options we were considering. Not only did they integrate with Microsoft products, as we are a Microsoft shop, but the platform allowed for a very streamlined process to create and manage events."

— Alice Liang, CEO, SolarTech

"We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time."

— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft

Partnership Resources

Healthcare Event Compliance Guide

How Microsoft Teams-native events maintain HIPAA and SOC 2 compliance for patient education and advisory board summits.

Download Guide →

HubSpot Integration Playbook

Technical documentation for integrating EventBuilder's registration and attendee data with existing HubSpot marketing automation workflows.

Access Playbook →

WBE Partnership Case Study

How two women-owned businesses leveraged combined certifications to win enterprise healthcare contracts requiring diversity supplier quotas.

Read Case Study →